From the earliest civilizations to the modern era, gold has always been a symbol of wealth and prosperity. Its unique properties and scarcity have combined to make it a fascinating and consistently valuable asset. This article discusses the reasons behind the continued allure of gold as an investment option, despite the economic and technological advancements. From its enduring symbolism as a representation of wealth and power, to its current status as a safe-haven asset in uncertain economic times, the ‘new gold rush’ reveals a lot about our collective psychology and the fundamental attributes of this precious metal. Read More

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